sephora birthday campaign

The Sephora Beauty Insider birthday gift is the most anticipated Beauty Insider rewards benefit.

This year they were expanding the program significantly to provide the customer with more choice on their birthday.

I was tasked to concept and art direct the shoot for the 2019 birthday gift. The challenge was being able to shoot the gifts in a way that can be interchangeable amongst the 150+ assets we were responsible for creating, while still evoking choice and emphasizing that no gift is better than the other.

The goal was to keep it clean, fun, bright and get them excited about their birthday month. I developed a cake themed concept, using bright (but not primary) colored dots to allude to a party and the Beauty Insider branding, while highlighting each gift on their own cake stands.